Destinations is a Seattle-based traveling app made to improve the booking experience for those who feel called to explore.
Project: Developing microcopy for traveling app
Target users: Free-spirited travelers
Challenge: Developing microcopy to clearly and efficiently guide the user through the booking process.
Solution: Design with call-to-action in mind. Cultivating a landing page that is familiar and friendly with the user.
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Execution:
📌 Writing copy that works in favor of camaraderie
📌 Adjusting layout of content for ease of reading
📌 Developing brand language as kind and present
📌 Adjusting layout of content for ease of reading
📌 Developing brand language as kind and present
