Maternal+ was created for new mothers to use as a preparation checklist. To-do pages are customized by the user and can be edited, added to, or deleted at any point.
Project: Designing the content for splash and intro screens
Target users: Expectant new parents
Challenge: Users are bombarded with offers during filing irrelevant to them, taking up time and wasting patience throughout the flow.
Solution: Encourage users to cultivate a personalized experience during filing for offers exclusive to their tax situation.
—
Execution:
📌 Iterating and ideating brand new content for onboarding flow
📌 Working with designers to give screens a new look, centered around pregnancy
📌 Developing a flow that feeds into conversation with user
📌 Working with designers to give screens a new look, centered around pregnancy
📌 Developing a flow that feeds into conversation with user
